Tasked with created custom content to promote the power of Prime during the holiday season, NBC partnered with Seth Meyers and his brother Josh to create family-focused custom content as part of a larger NBCU year-long 360 Amazon Prime campaign.

In addition to CDing the two commercials for broadcast, I interviewed Seth and Josh about their own family Christmas traditions which we turned into heartfelt, relatable social spots amplified on Seth’s personal Twitter handle.

The campaign contributed to the sale of the Amazon Echo up more than 9x over the previous holiday season and more people trying Prime than any previous year.

Broadcast