To promote the All-New Jeep Compass, Jeep looked to target Millennials who already had direction in life but needed a vehicle to help them follow their passions on urban adventures. 

Jeep rarely does comedy, but that didn’t stop us from taking a daring character-driven comedic approach to a multi-platform campaign by creating the world’s worst life coach, Kerry Swift! 

To make the SNL-esque character truly come to life, CIA partnered for the very first time with Lorne Michael’s Broadway Video.  The result was a star-studded comedic campaign, featuring SNL-alum Tim Meadows (as Kerry) offering unsolicited advice to Compass owners Stephen Bishop (Bravo’s Imposters) and Cat Saddler (E!).  Luckily for them, with the help of their Jeep Compass, the two NBCU stars’ lives are already right on track! 

The on-air campaign launched during the Season Finale of Saturday Night Live, accompanied by Snap Ads and original digital content placed in SNL’s Snap Story.

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