Here's yet another JCPenney spot (the 3rd in a 4-spot yearlong campaign). This one has a slightly more serious tone since it's to introduce a promotion where JCPenney gives socks and underwear to school kids in need; however, that doesn't mean were weren't able to inject a little visual fun in the form of in-camera disappearing socks (a nod to Bewitched and I Dream of Jeannie). Special shout out to the art department and colorist who managed to turn a small corner of a very beige and 80s midtown JCPenney into something that looked sparkly and new.
